Commercial Agency Agreement: Mere Promotion of Products Can Suffice to Establish the Negotiating Authority Required for Agency Status<\/strong> A home healthcare provider specializing in diabetes care entrusted a local medical equipment distributor with organizing, supervising, and managing service delivery in an overseas territory.<\/p>\n A 2009 amendment defined a dual role for the local distributor:<\/p>\n Primary activity:<\/strong> subcontracting insulin pump services;<\/p>\n<\/li>\n Ancillary activity:<\/strong> \u201csub-distribution\u201d of medical devices (glucose meters, Cacipliq, etc.), whereby the local distributor, \u201cin the name and on behalf of\u201d<\/strong> the healthcare provider, promoted devices, defined visit strategies, identified prescriber needs, organized medical marketing campaigns, participated in networks, and conducted information and training activities.<\/p>\n<\/li>\n<\/ul>\n Following termination of the contract by the healthcare provider, the local distributor sought requalification as a commercial agency agreement<\/strong> to claim termination indemnity.<\/p>\n The Paris Court of Appeal refused to recognize agency status, holding that the distributor lacked genuine \u201cnegotiating power\u201d<\/strong>, as its tasks were limited to promotion, targeting, and logistics using materials provided by the healthcare provider. It further found that evidence of an intermediation function<\/strong> had not been established.<\/p>\n The Commercial Chamber of the Cour de cassation overturned the ruling on two key points:<\/p>\n Definition of commercial agent:<\/strong><\/p>\n The Court confirmed that an agent is a permanent representative authorized to negotiate\u2014and possibly conclude\u2014contracts on behalf of the principal.<\/p>\n<\/li>\n Negotiating power<\/strong> does not require the ability to alter prices or contractual terms; it can arise from actions aimed at client development (information, advice, promotion, commercial initiatives), consistent with CJEU Trendsetteuse<\/em> (C\u2011828\/18) jurisprudence.<\/p>\n<\/li>\n The Court noted that the Court of Appeal had failed to draw the logical conclusion from its own findings that the distributor exercised genuine negotiating authority.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n Subject of the dispute:<\/strong><\/p>\n The Court reproached the Court of Appeal for requiring proof of the intermediation function, even though execution of the tasks was undisputed, and only the legal classification was contested. This mischaracterized the scope of the dispute, violating Article 4 of the French Code of Civil Procedure.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n The ruling was partially overturned, and the case remanded to another formation of the Paris Court of Appeal.<\/p>\n Key takeaways:<\/strong><\/p>\n The line between promotion<\/strong> and negotiation<\/strong> is increasingly fluid.<\/p>\n<\/li>\n Commercial agency is no longer limited to those who \u201csign\u201d or alter contracts.<\/p>\n<\/li>\n Partners who develop clientele on behalf of the supplier, advise, actively promote products, and conduct marketing campaigns risk requalification as commercial agents, with attendant consequences: termination indemnity, protective notice periods, and mandatory public-order rules.<\/p>\n<\/li>\n Labelling a contract as a \u201cservice provision\u201d or \u201csub-distribution\u201d offers no protection if its content reflects structured commercial intermediation.<\/p>\n<\/li>\n Recommended: map partner, local relay, and sub-distributor agreements, identify those promoting products in the supplier\u2019s name, working permanently, and developing client bases.<\/p>\n<\/li>\n Options: either formalize a commercial agency agreement or redesign tasks to confine partners to purely logistical or marketing roles without real structured prospecting \u201cin the name and on behalf\u201d<\/strong> of the supplier.<\/p>\n<\/li>\n<\/ul>\n Ultimately, the decisive criterion is no longer contract execution or price control, but real influence over purchase or prescription decisions<\/strong>, raising questions about the legal survival of independent \u201cpromoters\u201d or \u201cmedical representatives.\u201d A surge in requalification litigation is anticipated.<\/p>\n Cour de cassation Clarifies the Fine Line Between Hosting Provider and Content Publisher<\/strong> A lessor alleged that a tenant had illegally sublet social housing via Airbnb from 2019, in breach of an explicit prohibition clause.<\/p>\n The lessor sued the tenant, Airbnb France, and Airbnb Ireland, seeking restitution of profits from illicit subletting, including from Airbnb entities.<\/p>\n The Court of Appeal dismissed claims against Airbnb Ireland, qualifying the platform as a mere technical host<\/strong> under the 2004 French Digital Economy Confidence Act (LCEN), benefiting from limited liability unless aware of manifestly illegal content or failing to remove it promptly upon notification.<\/p>\n On appeal, the Cour de cassation reaffirmed the LCEN framework (per the E-Commerce Directive and CJEU guidance):<\/p>\n A host<\/strong> merely provides neutral, technical storage of content.<\/p>\n<\/li>\n A provider loses host status<\/strong> if it plays an active role, gaining knowledge or control over data, including optimizing, promoting, or enhancing content.<\/p>\n<\/li>\n<\/ul>\n The Court found the Court of Appeal failed to examine binding rules imposed on hosts and users, Airbnb\u2019s ability to verify compliance, and the commercial promotion of \u201csuperhost\u201d listings\u2014factors indicating an active role in content dissemination.<\/p>\n By omitting this analysis, the Court of Appeal deprived its decision of a legal basis. The ruling was partially overturned and remanded to the Paris Court of Appeal.<\/p>\n Implications:<\/strong><\/p>\n Platforms structuring user experience, selecting, promoting, rating, or labelling content may be deemed publishers<\/strong>or active service providers, with full liability<\/strong>.<\/p>\n<\/li>\n Platforms cannot rely solely on reminding users of legal obligations, requiring declarations, or post hoc moderation to claim host status.<\/p>\n<\/li>\n Operational measures: review user journeys, map functions exceeding mere technical storage, and for landlords, consider liability where platforms actively promote offers in violation of lease agreements.<\/p>\n<\/li>\n<\/ul>\n Resolution of Share Transfer: Automatic Restoration of Shareholder Rights<\/strong> In 2017, a shareholder sold all shares to his brother. The purchase price was not fully paid, and in 2019, the seller initiated proceedings seeking resolution<\/strong> of the transfer.<\/p>\n A 2020 judgment annulled the transfer and ordered correction of share registers and shareholder accounts.<\/p>\n The seller, claiming to have regained shareholder status, contested 2020 general meetings to which he had not been invited, seeking annulment of resolutions.<\/p>\n The buyer and the company argued that the seller had not yet been reinstated as a shareholder due to delayed re-registration in the share register or personal accounts, invoking statutory requirements.<\/p>\n The Court of Cassation clarified under Article 1229 of the Civil Code<\/strong>:<\/p>\n Judicial resolution terminates the contract retroactively from the date of assignment<\/strong> unless otherwise specified.<\/p>\n<\/li>\n The seller automatically regains shareholder rights<\/strong> as of the assignment date, irrespective of administrative re-registration.<\/p>\n<\/li>\n<\/ul>\n Implications:<\/strong><\/p>\n Judicial resolution restores shareholder status by operation of law<\/strong>, not by administrative entry.<\/p>\n<\/li>\n Corporate bodies cannot rely on delayed or absent registration to justify irregular assemblies; resolutions passed without proper convocation are voidable.<\/p>\n<\/li>\n Buyers face heightened risk: potential loss of shares and nullification of decisions adopted during the litigation period.<\/p>\n<\/li>\n<\/ul>\n Practical advice:<\/strong><\/p>\n Identify rights attached to disputed shares (voting, dividends, etc.).<\/p>\n<\/li>\n Anticipate potential reintegration of sellers and adapt shareholder communications, mention ongoing litigation in reports, and assess the impact of decisions adopted during disputes.<\/p>\n<\/li>\n Corporate teams should integrate fine-tuned litigation and share transfer management mechanisms to limit reliance on judicial resolution or retroactive effects where legally feasible.<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":" COMMERCIAL LAW Commercial Agency Agreement: Mere Promotion of Products Can Suffice to Establish the Negotiating Authority Required for Agency StatusCour de cassation \u2013 Commercial Chamber, 7 January 2026, No. 24-17.142 A home healthcare provider specializing in diabetes care entrusted a local medical equipment distributor with organizing, supervising, and managing service delivery in an overseas territory. […]<\/p>\n","protected":false},"author":4,"featured_media":9371,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[57],"class_list":["post-9692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","tag-dispute-resolution"],"acf":[],"_links":{"self":[{"href":"https:\/\/lerins.com\/en\/wp-json\/wp\/v2\/posts\/9692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lerins.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lerins.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lerins.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/lerins.com\/en\/wp-json\/wp\/v2\/comments?post=9692"}],"version-history":[{"count":1,"href":"https:\/\/lerins.com\/en\/wp-json\/wp\/v2\/posts\/9692\/revisions"}],"predecessor-version":[{"id":9693,"href":"https:\/\/lerins.com\/en\/wp-json\/wp\/v2\/posts\/9692\/revisions\/9693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lerins.com\/en\/wp-json\/wp\/v2\/media\/9371"}],"wp:attachment":[{"href":"https:\/\/lerins.com\/en\/wp-json\/wp\/v2\/media?parent=9692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lerins.com\/en\/wp-json\/wp\/v2\/categories?post=9692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lerins.com\/en\/wp-json\/wp\/v2\/tags?post=9692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Cour de cassation \u2013 Commercial Chamber, 7 January 2026, No. 24-17.142<\/p>\n\n
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\nONLINE PLATFORMS<\/h2>\n
Cour de cassation \u2013 Commercial Chamber, No. 23-22.723<\/p>\n\n
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\nCORPORATE LAW<\/h2>\n
Cour de cassation \u2013 Commercial Chamber, 17 December 2025, No. 24-12.019<\/p>\n\n
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